Asia Pacific Advertising Video-On-Demand Market Overview 2023-2028
IMARC Group, a leading market research company, has recently releases report titled “Asia Pacific Advertising Video-On-Demand Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the Asia Pacific advertising video-on-demand market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
The Asia Pacific advertising video-on-demand (AVOD) market size reached US$ 21.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 61.8 Billion by 2028, exhibiting a growth rate (CAGR) of 19.3% during 2023-2028.
Advertising video-on-demand (AVOD) is a model where viewers can watch video content on demand, and the service is funded by ads. It comprises video streaming services, which offer a vast library of user-generated and professionally produced content supported by ads. It also consists of mobile applications, allowing users to access video content for free in exchange for watching ads. It offers a wide range of content, including movies, television (TV) shows, documentaries, and user-generated videos. It leverages user data and algorithms to deliver targeted ads, ensuring that viewers see content relevant to their preferences and demographics. It prioritizes user experience by providing free access to content without subscription fees. It places ads strategically to minimize disruption and maintain viewer engagement. It enables advertisers to pay for the platform for ad placements, creating a revenue stream for content creators and distributors. It also enables advertisers to connect with diverse audiences and target specific demographics more effectively. It contributes to the competitiveness of the digital streaming market by offering a viable alternative to paid models, catering to users with different preferences and financial capabilities. It also enables content creators and distributors to generate revenue through advertising, opening up new avenues for monetization beyond subscription models. It allows advertisers to choose from various ad formats, including pre-roll, mid-roll, and post-roll ads, as well as interactive and immersive ad experiences.
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Asia Pacific Advertising Video-On-Demand Market Trends and Drivers:
At present, the increasing proliferation of broadband and the rise of 5G networks enabling individuals to access online streaming platforms represents one of the crucial factors impelling the growth of the market in the Asia Pacific region. Besides this, the increasing consumption of video content, creating new opportunities for AVOD services to reach a vast and diverse audience, is contributing to the market growth in the region. In addition, the growing purchase of smart devices, such as smart TVs, smartphones, tablets, and other internet-enabled devices, is enabling individuals to access AVOD content at their convenience. This trend is expanding the reach of AVOD platforms and providing advertisers with new channels to engage with audiences. Advertisers are also capitalizing on the multi-screen behavior of people, tailoring their campaigns to fit various device types and screen sizes. Apart from this, platforms are leveraging data analytics and artificial intelligence (AI) to understand viewer preferences and deliver tailored content recommendations. This personalized approach enhances user engagement and creates more targeted advertising opportunities. Additionally, AVOD services are investing in exclusive and high-quality content to attract and retain subscribers. Original content not only sets platforms apart but also provides advertisers with a premium environment to showcase their brands. Moreover, as individuals are increasingly turning to online platforms for both entertainment and shopping, AVOD services are exploring ways to integrate advertising with e-commerce functionalities. This trend is opening up new possibilities for advertisers to directly engage with people, turning ad interactions into seamless pathways for product discovery and purchase.
Asia Pacific Advertising Video-On-Demand Market 2023-2028 Analysis and Segmentation:
Top Key Players covered in this report are: Amazon.com, Inc., ByteDance Ltd., Facebook Inc., (Meta Platforms Inc.), Kakao Corp., LINE Corp. (Z Holdings), NAVER Corp., RCTI+, Vidio (Surya Citra Media), Viu International Limited (PCCW Limited), Youtube LLC. (Google LLC.) and iFLiX Pte. Ltd (Tencent Holdings Limited)
The report segmented the market on the basis of region, type, streaming device, content, solution type and organization.
Breakup by Type:
- Pre-Roll Advertisement
- Mid-Roll Advertisement
- Post-Roll Advertisements
Breakup by Streaming Device:
- Smart TVs
- Laptops and Desktops
- Smartphones and Tablets
Breakup by Content:
- Media and Entertainment
- Travel and Tourism
Breakup by Solution Type:
- Pay TV on Demand
- Over the Top
Breakup by Organization:
- Large Enterprise
- Small and Medium Enterprise
Breakup by Country:
- South Korea
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023- 2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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