According to the report by Expert Market Research (EMR), the Global Gamification Market Size is projected to grow at a CAGR of 23.60% between 2023 and 2028. Aided by the rising popularity of gamification in online learning and rapid advancements in information technology, the market is expected to grow significantly by 2028.
Gamification is the process of applying game-design elements and principles in non-gaming contexts to boost user engagement, productivity, learning, and customer loyalty. It employs mechanics like points, badges, leaderboards, and rewards to create engaging experiences. Gamification plays a crucial role in motivating users, fostering creativity, enhancing user experience, and driving customer engagement and loyalty.
The growing demand for immersive and interactive experiences is a primary driver of the global gamification market growth. With the burgeoning popularity of digital platforms, users increasingly seek engaging and personalised experiences. Consequently, there has been a significant shift towards gamified solutions, leading to a surge in demand for gamification-based applications.
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Furthermore, the trend of fitness and wellbeing, coupled with advancements in wearable technology, has spurred the adoption of gamification in health and fitness applications. Gamification strategies like scoring systems, virtual challenges, and progress tracking have become key components in fitness apps and wearables, encouraging users to achieve their health and fitness goals.
The expanding applications of gamification in various sectors also contribute significantly to the gamification market demand. In the education sector, gamification is employed to enhance learning outcomes and student engagement. The corporate sector utilises gamification for employee training, team building, and improving productivity. The marketing industry uses gamification strategies to boost customer engagement and brand loyalty.
Moreover, the increasing use of smartphones and the rising penetration of the internet have also propelled the gamification market expansion. With easy access to a wide range of applications and digital platforms, mobile-based gamification has seen substantial growth.
Additionally, the advent of emerging technologies such as AI, AR, and VR has infused the gamification market with innovative possibilities. These technologies enable the creation of more immersive and interactive gamified experiences, further boosting the gamification market growth.
The market can be divided based on component, deployment model, enterprise size, industry vertical, and region.
Market Breakup by Component
Market Breakup by Deployment Model
Market Breakup by Enterprise Size
- Large Enterprises
Market Breakup by Industry Vertical
- IT and Telecom
- Media and Entertainment
Market Breakup by Region
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global gamification companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- Microsoft Corporation
- Cognizant Technology Solutions Corporation
- BI WORLDWIDE
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