Super Apps Market Trends and Opportunities: Growth Prospects

Super Apps Market Trends and Opportunities: Growth Prospects

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TechSci Research’s report on the “Super Apps Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018–2028F” predicts robust growth for the global super apps market during the forecast period of 2024-2028. As internet usage continues to rise globally, more people are relying on smartphones for daily tasks, leading to the emergence of super apps. These apps allow users to perform multiple tasks within a single platform, such as ordering groceries, making online payments, and booking flights.

Furthermore, super apps integrate financial services into their platforms, providing users with a seamless experience and reducing their reliance on traditional banking applications. The expansion of Open Banking services worldwide also contributes to the growth of the super apps market by enabling these apps to connect with a greater number of partners and launch new products.

Report Scope: 

In this report, the Global Super Apps market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Super Apps Market, By Application:
    • B2B
    • B2C
  • Super Apps Market, By Business Model:
    • Subscription Based
    • Commission
    • Advertisement
  • Super Apps Market, By Device:
    • Smartphone
    • Tablets
  • Super Apps Market, By Service:
    • Messaging
    • Invoice Payments & E-Wallet
    • Public Transportation & Travel Bookings
    • E-commerce, Food Delivery
    • Insurance Services
    • E-government Services
    • Others
  • Super Apps Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Asia-Pacific
      • India
      • Japan
      • South Korea
      • Australia
      • Singapore
      • Malaysia
    • Europe
      • Germany
      • United Kingdom
      • France
      • Russia
      • Spain
      • Belgium
      • Italy
    • South America
      • Brazil
      • Argentina
      • Colombia
      • Peru
      • Chile
    • Middle East
      • South Arabia
      • South Africa
      • UAE
      • Israel
      • Turkey

Key drivers of market expansion include the growth of e-commerce businesses, increasing adoption of mobile devices, and the rising demand for apps that offer multiple services. Additionally, the continuous growth of enterprise apps and the focus on apps that incorporate numerous services are driving the global super apps market.

The report segments the global super apps market by application, business model, device, and service. The B2C market segment is expected to be the largest, driven by factors such as growing populations and increasing internet penetration. Smartphone devices dominate the market and are expected to continue to do so in the forecast period, given their widespread popularity worldwide.

The Asia Pacific region, particularly China, is expected to register the highest compound annual growth rate (CAGR) due to government initiatives and the large population with internet access.

Key market players in the Super Apps market:

  • LINE Corporation
  • Tencent Holdings Ltd.(WeChat)
  •  Rappi, Inc.
  • PhonePe Private Limited
  • Tata Sons Private Limited (Tata Neu)
  • Co Ltd
  • Grab Holdings Limited
  • Revolut Ltd
  • Careem Networks FZ LLC
  • Yandex LLC 

Download Free Sample Report: 

Customers can also request for 10% free customization on this report.

The report predicts a CAGR of 23.8% for the demand for super apps, driven by the increasing usage of machine learning and artificial intelligence (AI) in mobile app development. Smartphone manufacturers like Apple, Samsung, and Huawei are incorporating AI into their devices to create new smartphone models and super apps, further fueling market growth.

TechSci Research’s report aims to provide comprehensive market intelligence to assist decision-makers in making informed investment decisions by identifying emerging trends, drivers, challenges, and opportunities in the super apps market.

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New York, United States – 10170

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